Understanding how YouTube can better your Business

Complex
Image Credit: Brad Hall

YouTube is Big Business

Since 2005, the world has gotten to know the phenomenon that is YouTube.  In the past decade, we have seen our fair share of various cat videos, cooking videos, DIY videos and much more.  Lately, the new trend are businesses gravitating towards investing into online videos.  While many will look at YouTube as just simply leisure and entertainment, it is more than that.  There is a significant amount of money that is being generated through this video sharing site.

I am trying to convince my business partner on taking this shoe boutique idea and turning it into a reality.  Obviously I want to drive physical traffic to the store.  But at the same time, I envision leveraging social media heavily by bringing digital traffic to our website as well.  I can visualize the creation of video product reviews, un-boxing videos to generate consumer excitement.  In doing so, I can provide insightful product knowledge as well.  The user generated content ideas are endless.  Ultimately,  I would want to increase our subscriber channel count.   This can lead to a sales conversion.  The potential to monetize this channel is very attainable  if we can incorporate the right content strategy.

With the help of Canva, I put together this SlideShare presentation for him to really see just how big YouTube is.  I wanted to provide some high level facts and more importantly showcase how this platform can really help launch a new business.  I also wanted to paint a picture of how an existing business that is lacking in digital presence can get on board with a  successful YouTube channel.

WordPress Template

WordPress
WordPress image courtesy of Design Wall

WordPress Editing

There are so many ways that you make changes to your WordPress blog.  Check out a few quick examples to modify your blog template.

Theme 1 “Plainly”

Theme 1 - Twenty Sixteen
Plainly Theme Installed (Click To Enlarge)
Plainly Theme
Font Family and Color Font modified (Enlarge)

How these 2 changes were made:

Before:
02_plainly_before_website_code

After: 03_plainly_after_website_code

Third Change on Plainly Theme:

Before:

Plainly Theme
Plainly Theme Navigational Tab Background Color (Enlarge)

After:

Plainly Theme
Plainly Theme Navigational Tab Background Color changed to Yellow (Enlarge)

How this third change was made:

Before:

Plainly Theme

After:Plainly Theme

Google Analytics code installed on Plainly Theme

Google Analytics tracking code
Google Analytics tracking code (Click to Enlarge)

Disqus installed on WordPress blog

Disqus
Disqus (Click to Enlarge)

Theme 2 “Masonic”

Masonic Theme
Masonic Theme installed (Click to Enlarge)
Masonic Theme
Masonic Theme – Unmodified (Click to Enlarge)
Masonic Theme
Masonic Theme – Modified with 3 CSS selectors (Click to Enlarge)

3 CSS Selectors that were modified
1) Background colour
2) Blog title post underlined
3) Blog post paragraph changed to Italics

The codes used to make the changes:

h2 {text-decoration: underline}

p {font-style: italic}

body { background-color:#0df1d9; }

Blue Jays Facts
Blue Jays Facts WordPress / HTML syntax exercise (Click here to visit web page)

The above post shows the following:

  • ordered list
  • H1/H2/H3 tags defined
  • .smdclass labeled and defined with color/typeface/font size on one paragraph