Entertainer Will Smith unquestionably is one of the most popular and successful actors since the early 1990’s. The rapper turned actor gained fame on the Fresh Prince of Bel Air sitcom for six seasons, before transitioning into one of Hollywood’s most bankable stars.
However, in recent years his star has dimmed a bit. Questionable movie roles and lack of audience interest finally caught up to Smith. His days of grossing $100 million+ for eight straight films in the 2000’s were long gone. Fast forward to 2018 and the movie industry has a new generation of fresh faces that have exploded onto the scene. Even an established, charismatic and charming personality like Will Smith has seen his fair challenges. The two-time Oscar nominee found his career at a crossroads with not so stellar box office receipts in recent years.
Instead of fading off into the sunset and walking away from the movie industry, Smith recently turned to social media to remind fans about the Will Smith brand. Let’s look at what he’s done with digital in just a few short months.
Leverages social media influencers
On the December 14th, 2017 taping of the Ellen show, Will Smith promoted his new Netflix film, Bright. With the assistance of day time talk show queen Ellen DeGeneres, she playfully got Smith up to speed with how to use Instagram and take the best images. One of Will’s signature traits is his humility, being able to make fun of himself on screen and in this case, he demonstrated it flawlessly. It also didn’t hurt to have Ellen’s combined social media presence of over 180+ million followers help welcome Will to the ‘gram.
A little over one week later, Will Smith teamed up with YouTube star Lilly Singh aka IISuperwomanII to help produce a comedic video on Internet lingo. The playful sketch saw the Independence Day actor poke fun of himself again, learning the ins and outs of social media language that his children Jaden and Willow use on a regular day basis.