This past week, a new social media app made some noise called Vero. I know what you are thinking…do we need another app to consume our daily lives? Maybe we do, maybe we don’t. Are you tired of using the same social media platforms? This might be of interest for you. It has a very clean and polished looking interface. While Facebook has had a 10+ year run and Instagram just behind it with 8, competition always helps improve the existing products. Here are few reasons why you might want to give Vero a chance.
This is probably the biggest request many users wanted back. Facebook who also owns Instagram added algorithms to their feed a few years ago on the basis that your post would show up at the top of your app based on engagement (likes, comments). And while some like to live in the dark and just creep away, others just want to see the posts arrive in traditional style, from newest post to oldest. Vero brings that back.
Vero gives you multiple options
Some of the most frustrating parts of an app like Instagram is that it is a link less application (only to be seen in the bio section). Vero incorporates weblink sharing including recommendations for movies, books and music. They let you buy stuff without leaving the app. Also, when it comes to viewing Instagram images, you have to hold your fingers to do a pinch zoom…with Vero you can simply zoom in once and it will hold your zoom for as long as you like. This little small practice is a welcome addition for the user.
Say goodbye to sponsored posts and content that you never wanted to see in the first place. Probably one of the highlights of Vero is that they don’t want to fill your feed with advertisements that you know you are going to scroll past anyways. This is going to be a huge sell among users who are tired of seeing ads. This is especially evident on YouTube where you have to wait a few seconds before you can view your desired content. I wonder how Vero is going to make their revenues though lol.
So there you have it, Vero has entered the social media game in a big way. They originally launched three years ago, but the owner behind the app is billionaire Ayman Hariri and he is looking to make a huge splash. Time will tell how Vero fares with social media users.
Personally, I am all in favour of new competition entering the marketplace, if they have a purpose and are different from their counterparts. But I won’t jump on it until I know my own circle of friends start to download the app. Will Vero sway people who have grown tired of the FB, IG’s and Snaps of the world? We will see if people will catch on with this app.