YouTube is Big Business
Since 2005, the world has gotten to know the phenomenon that is YouTube. In the past decade, we have seen our fair share of various cat videos, cooking videos, DIY videos and much more. Lately, the new trend are businesses gravitating towards investing into online videos. While many will look at YouTube as just simply leisure and entertainment, it is more than that. There is a significant amount of money that is being generated through this video sharing site.
I am trying to convince my business partner on taking this shoe boutique idea and turning it into a reality. Obviously I want to drive physical traffic to the store. But at the same time, I envision leveraging social media heavily by bringing digital traffic to our website as well. I can visualize the creation of video product reviews, un-boxing videos to generate consumer excitement. In doing so, I can provide insightful product knowledge as well. The user generated content ideas are endless. Ultimately, I would want to increase our subscriber channel count. This can lead to a sales conversion. The potential to monetize this channel is very attainable if we can incorporate the right content strategy.
With the help of Canva, I put together this SlideShare presentation for him to really see just how big YouTube is. I wanted to provide some high level facts and more importantly showcase how this platform can really help launch a new business. I also wanted to paint a picture of how an existing business that is lacking in digital presence can get on board with a successful YouTube channel.