Tag: analytics

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Using Sysomos to find social data…like Beyoncé’s Pregnancy

Beyoncé's second Pregnancy
Beyoncé’s second Pregnancy announced on Instagram

When Beyoncé makes an announcement…

Beyoncé is one of the world’s most famous celebrities in the world.  Entertainer extraordinaire.  22x Grammy award winner.  Fashionista. When she makes any announcement, her audience and news outlets report it.   The Queen B has been known to do things differently like her self-titled 2013 album released without any marketing promotion.

In a previous era where stars would send out a press release through their publicists, Beyoncé took to her Instagram account to share some exciting news.  On February 1st, 2017, she addressed her 96.9 million and counting followers that she and husband JAY Z were expecting twins.   Using a social media analytics platform like Sysomos, you are able to find out various forms of data on what Beyoncé’s audience are talking about.

Sysomos is Insights-Driven

Sysomos is a Toronto based company with their MAP (Media Analysis Platform) being their bread and butter for gathering social media generated content.    It is a very powerful tool for measuring analytics and social engagement.

Some of the benefits that  Sysomos is a great resource of information for Digital Marketers:

  • Analytics
  • Boolean
  • Buzz Graph
  • Competitive Analysis
  • Gender
  • Geography
  • Keyword Analysis
  • Most Re-Tweeted
  • Selected Date Range
  • Sentiment
  • Share of Voice
  • Social Influence
  • Social Media Monitoring
  • Social Trends
  • Web analytics
  • Word Cloud

Sysomos is a great social media analytics tool for a variety of reasons.   A lot of businesses are using this platform to find out audience insights.  While this platform is subscription based, Sysomos is highly recommended for the variety of data it can populate.  Compiling social media data for reporting is simple to perform.  Recently my group did a sample crawl presentation on Beyoncé.  We focused on what her audience’s sentiment was, who the top influencers were talking about the pregnancy announcement and more.

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Understanding how YouTube can better your Business

Complex
Image Credit: Brad Hall

YouTube is Big Business

Since 2005, the world has gotten to know the phenomenon that is YouTube.  In the past decade, we have seen our fair share of various cat videos, cooking videos, DIY videos and much more.  Lately, the new trend are businesses gravitating towards investing into online videos.  While many will look at YouTube as just simply leisure and entertainment, it is more than that.  There is a significant amount of money that is being generated through this video sharing site.

I am trying to convince my business partner on taking this shoe boutique idea and turning it into a reality.  Obviously I want to drive physical traffic to the store.  But at the same time, I envision leveraging social media heavily by bringing digital traffic to our website as well.  I can visualize the creation of video product reviews, un-boxing videos to generate consumer excitement.  In doing so, I can provide insightful product knowledge as well.  The user generated content ideas are endless.  Ultimately,  I would want to increase our subscriber channel count.   This can lead to a sales conversion.  The potential to monetize this channel is very attainable  if we can incorporate the right content strategy.

With the help of Canva, I put together this SlideShare presentation for him to really see just how big YouTube is.  I wanted to provide some high level facts and more importantly showcase how this platform can really help launch a new business.  I also wanted to paint a picture of how an existing business that is lacking in digital presence can get on board with a  successful YouTube channel.

http://www.slideshare.net/WayneLapasa/understanding-how-youtube-can-better-your-business