Are Kanye West’s Tweets damaging his career or just a vehicle to promote his next album?

Kanye West
Kanye West

Recently hip-hop artist and fashion designer Kanye West re-emerged on Twitter.  The outspoken rapper has remained quiet on social media for almost one year until now.  Many have known West to have temper tantrums, be outspoken and stir headlines.  His latest press have alienated his public perception more than ever after praising US President Donald Trump in his tweets.  While many predict he is on the verge of a major breakdown, here are three reasons why I think Kanye is in promotion mode.

He is an artist

Mr. West’s body of work cannot be overlooked. He is a 21-time Grammy award winner and has provided countless hit songs and albums as a producer and an artist himself.  His artistry branched off into the world of fashion with his Yeezy line, including his partnership with adidas, who helped the three stripes brand over take Jordan Brand as the number 2 shoe company in the United States.  As an artist, he expresses his thoughts in music and his visuals through his clothing. With Twitter, he’s using the platform to create a dialogue and engaging others whether his opinion is popular or not.

He is creating a buzz for his new album

Kanye was not happy with the album sales of his 2016 effort, The Life of Pablo.  A lot of it stems from the album being only exclusive to TIDAL.  He has since had a falling out with the JAY-Z owned streaming service, which many claimed hurt his bottom line sales in term of availability to the rest of the Spotify’s and Apple’s of the music industry.  So what better way for people to get Kanye talking about him and his music through Twitter?  While his thoughts are free speech, what he’s really doing is to help build a promotional vehicle for his upcoming album Love Everyone, which is scheduled for a June 1st release.


Not even John Legend can stop Kanye.

He likes to feed his own ego

Nobody loves Kanye West more than himself.  He is a confident personality and is looking for approval.  What we know about ‘Ye is that he is a creator, a producer and designer by trade.  He believes in his own ideas so much, that he’s willing to defend them no matter how controversial they may be.  Even his own close friends disapprove of his alliance with Donald Trump, but he wants people to express their opinion just like he has.  It’s ok to agree to disagree with Kanye West. He has built a career on sheer talent.  And while his artistry cannot be questioned, he accepts that his own antics are always met with bi-polar results.

End Point

People tend to jump to conclusions and question why people do what they do.  What are they motivated by?  What causes them to react and behave the way they do?  Kanye West is no different.  Even if he never released any more music, he’ll be considered as one of the greatest music artists of all time.  Despite his current climate of controversy, Kanye is going to  be Kanye.  You can consume all the hype that makes him who he is…you can continue to buy into all the crazy stuff that he tweets.  Or you can see the bigger picture.  He’s here to create anticipation for his next album.  He is releasing product in his own way and is ok to trip and fall regardless of public perception.  A free thinker will take chances despite what others say because its their path and its their story to tell. This is the life of Kanye.

Kanye West  / Charlamagne Tha God interview (05-01-18)

Will Smith is using Social Media to re-introduce himself to a new generation with great success

Will Smith

Entertainer Will Smith unquestionably is one of the most popular and successful actors since the early 1990’s.  The rapper turned actor gained fame on the Fresh Prince of Bel Air sitcom for six seasons, before transitioning into one of Hollywood’s most bankable stars.

However, in recent years his star has dimmed a bit.  Questionable movie roles and lack of audience interest finally caught up to Smith.  His days of grossing $100 million+ for eight straight films in the 2000’s were long gone.  Fast forward to 2018 and the movie industry has a new generation of fresh faces that have exploded onto the scene.  Even an established, charismatic and charming personality like Will Smith has seen his fair challenges.  The two-time Oscar nominee found his career at a crossroads with not so stellar box office receipts in recent years.

Instead of fading off into the sunset and walking away from the movie industry, Smith recently turned to social media to remind fans about the Will Smith brand.  Let’s look at what he’s done with digital in just a few short months.

Leverages social media influencers

On the December 14th, 2017 taping of the Ellen show, Will Smith promoted his new Netflix film, Bright. With the assistance of day time talk show queen Ellen DeGeneres, she playfully got Smith up to speed with how to use Instagram and take the best images.   One of Will’s signature traits is his humility, being able to make fun of himself on screen and in this case, he demonstrated it flawlessly.  It also didn’t hurt to have Ellen’s combined social media presence of over 180+ million followers help welcome Will to the ‘gram.

A little over one week later, Will Smith teamed up with YouTube star Lilly Singh aka IISuperwomanII to help produce a comedic video on Internet lingo.  The playful sketch saw the Independence Day actor poke fun of himself again, learning the ins and outs of social media language that his children Jaden and Willow use on a regular day basis.

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Will you give Vero a chance?

Vero

This past week, a new social media app made some noise called Vero.  I know what you are thinking…do we need another app to consume our daily lives?  Maybe we do, maybe we don’t.  Are you tired of using the same social media platforms?  This might be of interest for you.  It has a very clean and polished looking interface.  While Facebook has had a 10+ year run and Instagram just behind it with 8, competition always helps improve the existing products.  Here are few reasons why you might want to give Vero a chance.

Select which audience you want to share your posts with.
Select which audience you want to share your posts with.

Chronological Feed

This is probably the biggest request many users wanted back.  Facebook who also owns Instagram added algorithms to their feed a few years ago on the basis that your post would show up at the top of your app based on engagement (likes, comments).  And while some like to live in the dark and just creep away, others just want to see the posts arrive in traditional style, from newest post to oldest.  Vero brings that back.

Vero provides you with your own stats usage.
Vero provides you with your own stats usage.

Vero gives you multiple options

Some of the most frustrating parts of an app like Instagram is that it is a link less application (only to be seen in the bio section).  Vero incorporates weblink sharing including recommendations for movies, books and music.  They let you buy stuff without leaving the app.  Also, when it comes to viewing Instagram images, you have to hold your fingers to do a pinch zoom…with Vero you can simply zoom in once and it will hold your zoom for as long as you like.  This little small practice is a welcome addition for the user.

Vero provides a clean and polished interface.
Vero provides a clean and polished interface.

Ad Free

Say goodbye to sponsored posts and content that you never wanted to see in the first place.  Probably one of the highlights of Vero is that they don’t want to fill your feed with advertisements that you know you are going to scroll past anyways.   This is going to be a huge sell among users who are tired of seeing ads.  This is especially evident on YouTube where you have to wait a few seconds before you can view your desired content.  I wonder how Vero is going to make their revenues though lol.

Final Thoughts

So there you have it, Vero has entered the social media game in a big way.  They originally launched three years ago, but the owner behind the app is billionaire Ayman Hariri and he is looking to make a huge splash.  Time will tell how Vero fares with social media users.

Personally, I am all in favour of new competition entering the marketplace, if they have a purpose and are different from their counterparts.  But I won’t jump on it until I know my own circle of friends start to download the app.   Will Vero sway people who have grown tired of the FB, IG’s and Snaps of the world? We will see if people will catch on with this app.