Wayne Lapasa

Sharing my Digital Marketing thoughts one post at a time.

Tag: sysomos

Never Judge A Book By It’s Cover…R.I.P. Rich Piana

Rich Piana

Rich Piana, Toronto Pro SuperShow 2017

A few days ago, controversial body builder and social media star Rich Piana, known as @1dayumay had passed away. The story about this pic I took with him is that even though it was taken just three months ago, I had no idea who he was to be honest. I dragged my friend Mike to come downtown with me to the @toprosupershow, a well known fitness industry weekend event in Toronto. I actually wanted to meet a fitness model which I did and also to just walk around the expo and check out the surroundings.

“Whatever It Takes”

One of them which had the most amount of interest was Rich Piana’s booth. Now if you see this guy from the outside, he’s extremely large looking and he’s tatted up to the gulls. He had quite the presence. I was like “Mike, who is this guy?.” He was like “You paid for my entrance and dragged me out to this and you have no idea who this guy is? Even I know who he is!” Lol. You should have seen the line up for this guy, well over a thousand plus people that weekend wanted to meet him, take pictures with him, sign merchandise and pick his brains about the fitness industry. So for just about an hour or so, I too lined up and had a brief chat with him.

You only get once chance to make a first impression.

I recall about meeting him that day, was that he had a personality behind that big frame of his. And the reason the line ups were so long for him was because he actually took the time to meet and talk to each person who wanted to see him. That is a sign of someone who know’s their self worth and what an influence they are to the public. When I got home, I Google’d more about who he was and what was the hype about him. The real appeal that I witnessed about Rich was his transparency and sincerity when interacting with the people. Yes, he previously admitted to steroid use and yes there was probably an  addiction or desire to achieve a certain size in his physique. But what’s amazing about him is that while he did not hold back about his transgressions, it was his open honesty with his audience that was his true major appeal. He eventually became one of the profitable bodybuilding stars in the industry while growing his brand through social media.

Although I just met him briefly, I witnessed what a larger than life personality he was. He meant a lot to aspiring people in the fitness industry. It’s very easy to judge a book by its cover, but in this guy’s case, I couldn’t do that to this man. You only get once chance to make a first impression and he did that with me. Rest In Peace Rich. My thoughts and prayers go out to your family, your GF @c_no5 and the @5percentnutrition team.

Social Media King

Rich Piana’s consistent promotion of his businesses on social media helped grow his name and brand in just a few short years.  You can relive some of his work through his popular YouTube channel.  Check out some interesting Sysomos stats during the week of his death on August 25, 2017.

Rich Piana Death Instagram Stats

Rich Piana Death Instagram stats, well over 3,000+ mentions on IG

Rich Piana Death Twitter Stats

Rich Piana Death Twitter Stats

Rich PianRich Piana Death Twitter Statsa Death Twitter Stats

Rich Piana Death Twitter stats, with over 4,000+ mentions on Twitter

Sentiment on Rich Piana's Death

Sentiment on Rich Piana’s Death was met with mixed reaction

Most ReTweeted on Rich Piana's Death

Most ReTweeted stats on Rich Piana’s Death

Using Sysomos to find social data…like Beyoncé’s Pregnancy

When Beyoncé makes an announcement…

Beyoncé is one of the world’s most famous celebrities in the world.  Entertainer extraordinaire.  22x Grammy award winner.  Fashionista. When she makes any announcement, her audience and news outlets report it.   The Queen B has been known to do things differently like her self-titled 2013 album released without any marketing promotion.

In a previous era where stars would send out a press release through their publicists, Beyoncé took to her Instagram account to share some exciting news.  On February 1st, 2017, she addressed her 96.9 million and counting followers that she and husband JAY Z were expecting twins.   Using a social media analytics platform like Sysomos, you are able to find out various forms of data on what Beyoncé’s audience are talking about.

Sysomos is Insights-Driven

Sysomos is a Toronto based company with their MAP (Media Analysis Platform) being their bread and butter for gathering social media generated content.    It is a very powerful tool for measuring analytics and social engagement.

Some of the benefits that  Sysomos is a great resource of information for Digital Marketers:

  • Analytics
  • Boolean
  • Buzz Graph
  • Competitive Analysis
  • Gender
  • Geography
  • Keyword Analysis
  • Most Re-Tweeted
  • Selected Date Range
  • Sentiment
  • Share of Voice
  • Social Influence
  • Social Media Monitoring
  • Social Trends
  • Web analytics
  • Word Cloud

Sysomos is a great social media analytics tool for a variety of reasons.   A lot of businesses are using this platform to find out audience insights.  While this platform is subscription based, Sysomos is highly recommended for the variety of data it can populate.  Compiling social media data for reporting is simple to perform.  Recently my group did a sample crawl presentation on Beyoncé.  We focused on what her audience’s sentiment was, who the top influencers were talking about the pregnancy announcement and more.

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