When Beyoncé makes an announcement…

Beyoncé is one of the world’s most famous celebrities in the world.  Entertainer extraordinaire.  22x Grammy award winner.  Fashionista. When she makes any announcement, her audience and news outlets report it.   The Queen B has been known to do things differently like her self-titled 2013 album released without any marketing promotion.

In a previous era where stars would send out a press release through their publicists, Beyoncé took to her Instagram account to share some exciting news.  On February 1st, 2017, she addressed her 96.9 million and counting followers that she and husband JAY Z were expecting twins.   Using a social media analytics platform like Sysomos, you are able to find out various forms of data on what Beyoncé’s audience are talking about.

Sysomos is Insights-Driven

Sysomos is a Toronto based company with their MAP (Media Analysis Platform) being their bread and butter for gathering social media generated content.    It is a very powerful tool for measuring analytics and social engagement.

Some of the benefits that  Sysomos is a great resource of information for Digital Marketers:

  • Analytics
  • Boolean
  • Buzz Graph
  • Competitive Analysis
  • Gender
  • Geography
  • Keyword Analysis
  • Most Re-Tweeted
  • Selected Date Range
  • Sentiment
  • Share of Voice
  • Social Influence
  • Social Media Monitoring
  • Social Trends
  • Web analytics
  • Word Cloud

Sysomos is a great social media analytics tool for a variety of reasons.   A lot of businesses are using this platform to find out audience insights.  While this platform is subscription based, Sysomos is highly recommended for the variety of data it can populate.  Compiling social media data for reporting is simple to perform.  Recently my group did a sample crawl presentation on Beyoncé.  We focused on what her audience’s sentiment was, who the top influencers were talking about the pregnancy announcement and more.